Cut the Buzz
Marketing versus what is actually true. We separate the claim on the label from the evidence behind it.
Does Cold Plunge Work?
The ice bath is sold as recovery. The best evidence says it does something real, and that one of the things it does is get in the way of the muscle you were trying to build.
6 min readDo Cortisol Blockers Work?
Cortisol blockers promise to switch off your stress hormone. The best trial behind them measured something real, and it was not the thing on the label.
4 min readDoes Alkaline Water Work?
Alkaline water is sold on the idea that your body is too acidic. Your blood pH is one of the most tightly defended numbers in your body, which is where this gets awkward.
5 min readDoes Apple Cider Vinegar Work?
Apple cider vinegar is the rare wellness product with real randomised trials behind it. Then you look at how much weight people actually lost.
5 min readDo Greens Powders Work?
A scoop of green powder promises to replace the vegetables you did not eat. Somebody tested the famous one properly, and the design tells you as much as the result.
5 min readDo Collagen Supplements Work?
Collagen has genuine evidence behind it. It is just not evidence for the thing most people in the gym are buying it for.
4 min readDo BCAA Supplements Work?
BCAAs are not useless. They are conditional, and the condition is mostly that you are not eating enough protein, which is a problem you can fix with food.
4 min readDo Fat Burners Work?
The main ingredient in half of these products has a real, measurable effect on your body. It is simply not the effect written on the tub.
4 min readDo Testosterone Boosters Work?
A herb that did nothing for strength, cold showers that did nothing for testosterone, and one genuine 23 percent rise in a place nobody advertises.
4 min readDo Detox Teas Work?
Detox teas promise a reset. A review of the evidence found weak support for weight loss and a list of case reports that is genuinely alarming.
5 min readDoes Pre-Workout Marketing Work?
The hype says you'll turn into a different animal. Here's what the evidence actually lets me say, in plain talk.
5 min read